Jean-Guy Brunet has been designing AMMI Canada’s conference collateral for over 20 years. When they first approached him, their conference material lacked a polished and consistent look, and as a result did not reflect the professionalism of the organization. He was able to help AMMI Canada present themselves to their membership as the high-level association they are. This project demonstrates Jean-Guy’s proficiency in the design and production of complex information systems that require a consistency of message. This project requires that he creates a number of different elements such as event brand, publications, notices, forms, and signage. All elements keeping with the look and feel that he establishes at the beginning of the project. This project has many deadlines that are time sensitive throughout the year. Jean-Guy has always met these deadlines.