CIS Re-branding Campaign

The Canadian Interuniversity Athletics Union (CIAU) was in need of rebranding of their organiation. CIAU changed it’s name to Canadian Interuniversity Sport (CIS) and called on Applecrate’s Creative Director Jean-Guy Brunet to develop the new logo. The final logo displays a dynamic and energetic ribbon which creates the form of a “U” with a maple leaf. The logo successfully ­projects the high-energy of university level athletics while at the same time clearly branding the ­association as Canadian.