



The Canadian Interuniversity Athletics Union (CIAU) was in need of rebranding of their organiation. CIAU changed it’s name to Canadian Interuniversity Sport (CIS) and called on Applecrate’s Creative Director Jean-Guy Brunet to develop the new logo. The final logo displays a dynamic and energetic ribbon which creates the form of a “U” with a maple leaf. The logo successfully projects the high-energy of university level athletics while at the same time clearly branding the association as Canadian.