



Business Builders CD Label.qxd

The Business Builder's Series is a business tool originally released as eight booklets that provided a practical road map for entrepreneurs seeking to start up a small/medium sized tourism business. The product contained templates and worksheets that helped a new entrepreneur shape a business the way they wanted to. The task was to adapt the Business Builders Series for CD-ROM delivery. As an initial step to the adaptation process, the existing BBS resources was reviewed, then a CD-ROM User Strategy was developed The User Strategy reflected a resource that is interactive, engaging, easy to follow and meets user objectives. The User Strategy consisted of an integration of video, audio, images and HTML documents, with full search engine capabilities, links and worksheets. The final CD is a resource (in both official languages) that informs and engages the user by being interactive and emphasizing innovation and creativity.