Posters

Merck Canada conducted a series of HPV workshops that required a number of promotional pieces. It was determined that the campaign would focus on the object of the topic which is young people. Engaging photographs of youths looking out to the viewer were used to draw the viewer into the material. The photos along with a strong typographic treatment of the main heading was used as the unifying elements to be carried throughout the different applications of print, e-media, and display.