Jersey and Logo Design
Due to Jean-Guy Brunet’s experience in the sport industry as a graphic designer, the Ottawa Senator Hockey Club asked him to design their Third Jersey logo. When the process began, he realized he had to walk a fine line between updating the traditional logo and making it uniquely different. Through his use of shadow and perspective, he was able to render a new and dynamic treatment of the Senators logo expressing the strength and determination of sport at the professional level. The Third Jersey logo contains human qualities of sport not found in the original, two dimensional logo.