Jersey and Logo Design

Due to Jean-Guy Brunet’s experience in the sport industry as a graphic designer, the Ottawa Senator Hockey Club asked him to design their Third Jersey logo. When the process began, he realized he had to walk a fine line between updating the ­traditional logo and making it uniquely ­different. Through his use of shadow and perspective, he was able to render a new and dynamic treatment of the Senators logo expressing the strength and determination of sport at the professional level. The Third Jersey logo contains human ­qualities of sport not found in the original, two dimensional logo.