With the advent of Wireless Canada 2011, the Canadian Wireless Telecommunications Association (CWTA) looked to design and develop desktop and mobile properties to support the yearly event. The event was expected to attract 500+ senior government and institutional stakeholders with high levels of influence within their respective organizations. As such, the various deliverables were expected to clearly demonstrate CWTA’s areas of expertise in content and in the delivery of content. The deliverables needed to support CWTA’s ongoing efforts to champion the message for their membership. With this in mind, the assets included a highly social experience for attendees so that personal experiences could be easily shared. Included was the development of the Wireless Canada Apps for Blackberry, iOS and Android devices as well as desktop and mobile versions of the Wireless Canada website.